Industry News NRLA Communications Team 22/05/2024

Votes of property professionals still ‘up for grabs'

A large proportion of property professionals remain on the fence about who they will vote for in the General Election on July 4, according to the results of a joint survey by the NRLA and lettings platform Goodlord

survey of more than 1,000 property professionals found nearly half of landlords and letting agents remain undecided about how to cast their vote or are open to changing their minds ahead of the national poll. The following insights emerged from this in-depth study:

●    Minds made up: 45% of landlords and 39% of letting agents have decided who they will vote for in the next General Election
●    Open to persuasion: 27% of landlords and 19% of letting agents are open to having their mind changed
●    Still unsure: 19% of landlords and 26% of letting agents do not know to vote for in the General Election

According to the survey, 81% of landlords and 70% of letting agents say the specific policies adopted by the political parties will play a role in how they decide to vote in an upcoming General Election. This means that parties which listen to industry concerns could stand to unlock a large number of swing votes from across the private rented sector. 

Amongst landlords, 73% say that party policies relating to the PRS will influence their vote. Only 6% of landlords said party policies towards the private rented sector would have no influence on their vote. 

The PRS policy areas identified by letting agents as the most likely to influence their vote included the fact that 24% would be more inclined to vote for a party that reinstated tax relief for landlords under section 24.

However, despite PRS policy being a key area of concern for both agents and landlords, a range of other areas are considered more important by property professionals when it comes to how they will vote. 

The policy area that letting agents care most about is the cost of living crisis, with over half (51%) saying it was their top priority. In contrast, only 17% of landlords cited cost of living as their number one concern. 

Instead, amongst landlords, the leading policy area likely to influence their vote is general economic competence of the Government - 43% of landlord respondents cited this as their top priority. Only 21% of agents put this at the top of their list of political priorities. 

However, a majority of both landlords and letting agents stated that policies relating to the NHS and taxation are their second and third most valued priorities respectively. 

Ben Beadle, NRLA Chief Executive, said:“With British politics in a state of flux in the run-up to the General Election, these findings reveal how both parties, with the right approach, can win landlord support for policies which will help build a stronger private rented sector.

“This data shows how landlords and agents are eager to support a party which promises to put in place the foundations of a successful rental market. We urge the Government to continue to engage with key stakeholders across the sector to ensure the legitimate concerns of both groups are taken into account.” 

William Reeve, CEO at Goodlord, said: “With an election just around the corner, it’s interesting to see how many property professionals are still ‘up for grabs’ politically. And while neither landlords nor estate agents have the most favourable media image, there are around three million of them in the UK. It’s a constituency no politician should ignore. This report shows that, in addition to the critical issues of the day around the economy, cost of living and NHS, property professionals are paying keen attention to the party positions on the Private Rental Sector.”

More information

  • You can read the full copy of the report by clicking here.
  • For all the latest news with regards to the election on July 4 keep an eye on our social media channels and news centre.
Sam Hunter

Sam Hunter Media Manager, NRLA

With over ten years of experience in professional services communications, Sam advises on the NRLA’s media content, external messaging, and the delivery of impactful campaigns.
With an expert understanding of the rapidly changing UK and international media landscape, Sam’s approach to media matters ensures that a clear vision, compelling insights, and high-quality leadership remain at the heart of the NRLA’s campaigns.

See all articles by Sam Hunter